Job Description

Job Description

As a UX Content Writer/Content Designer, you are responsible for writing, editing, and proofreading copy for our client's public-facing channels, including various financial services brands and affiliates. Working with our cross-disciplinary design teams, you will develop innovative content that delivers a best-in-class user experience. You will connect with our client's customers through a brand personality that's trustworthy, helpful, and friendly. And you will bring it to life with human-centric copy that leverages a deep understanding of strategic insights, business goals, and user needs. Through the language you choose and the stories you tell, you will move the dial on site-wide enhancements one word, one page, and one project at a time.

Your primary responsibility is to follow, create, and maintain editorial standards, ensuring fully optimized content is on brand, meets user and business goals, and maintains a consistent voice and tone. You will deliver cohesive and compelling copy that communicates the core value of our products and services, while applying SEO tactics to increase site visibility, click-throughs, authority, engagement, and sales. Your knowledge of accessibility best practices and inclusive writing principles will help make our audience feel welcomed and valued.

A degree in English, Marketing, Journalism, or Technical Writing (or equivalent work experience) and English language proficiency are critical to the role, along with flexibility, strong attention to detail, and exceptional interpersonal skills. You must be able to meet tight timelines, embrace new technologies, and adapt quickly to change. If you are a dynamic, self-motivated professional with 3 or more years (5 or more years for senior) of digital writing and editing experience for a variety of platforms, we want to hear from you.

This role is a very flexible hybrid role, it requires the talent to come onsite to the client's office in downtown Toronto 1 day per week, as well as one additional day monthly.

What you’ll be doing

Research:

• Support projects in their initial phase, conducting content strategy tasks and UX research as needed; this includes competitive research, content inventories, drafting usability questions and wireframe copy, and more.

Content creation:

• Manage all facets of the editorial process throughout a project's lifecycle, which includes supporting French translation.
• Write, edit, and proofread original (and supplied) copy, ensuring it’s accurate, on brand, and meets business objectives.
• Ensure content meets organizational style/brand, voice/tone, and quality standards; copy must be clear, concise, conversational, follow accessibility requirements and the principles of plain language, be searchable, and work for all channels and viewports.
• Conduct content walkthroughs with project teams and external stakeholders, such as business and marketing teams, regulatory groups, and Legal.
• Proactively move pages through the editorial workflow, addressing questions and feedback, collecting signoffs, authoring in our CMS, and more; follow version controls for content within copy decks.
• Contribute to style guide reviews/updates, and proactively work to maintain style/brand, voice/tone, and quality standards amongst the greater content team (senior content designer).
• Demonstrate initiative and expertise to proactively drive site-wide enhancements outside of regular project work (senior content designer).

Subject matter expert and training:

• Remain current on emerging web technologies, accessibility standards, mobile applications, and SEO.
• Build and maintain core knowledge of the organization’s digital platforms and channels.
• Help onboard and train others on Editorial workflow, content creation, and CMS authoring guidelines.
• Review copy decks to ensure we maintain a consistent voice and tone throughout our properties (senior content designer).

Relationships and audience:

• Foster collaborative relationships with stakeholders, always advocating for good content.
• Collaborate with others to deliver sound content that meets business objectives and user needs.
• Understand business strategies and audiences to ensure content alignment; determine the messaging needed to support initiatives.
• Work with UX and visual design teams to develop innovative content and deliver a best-in-class customer experience.

Must haves:

• 5+ years of experience - content editor / content design / UX writing / editorial environment.
• Excellent working knowledge of CP Style.
• Experience writing for web and/or digital properties.

Nice to have:

• Previous banking experience.
• Experience with AEM or similar CMS.
• Familiarity with enterprise project methodologies and publishing/workflow tools.
• Previous experience working with cross-disciplinary teams of UX and Creative Designers, Content Strategists, Product Design Leads, and more.
• Familiarity with the principles of content strategy and inclusive writing.
• Familiarity with WCAG 2.0 Accessibility Standards and plain language principles.
• Working knowledge of SEO and user experience.
• Jira/Confluence.

Soft Skills:

• Excellent communication skills, both written and oral, used to liaise with and present your content to stakeholders.
• Tech-savvy and open to learning new technologies, such as Adobe Experience Manager (AEM) CMS, Confluence/Jira.
• Effective relationship management skills.
• Detail and process-oriented with the ability to manage multiple tasks.
• A collaborative team player willing to share expertise and knowledge.
• Taking a high degree of initiative; managing time and organizing workload.
• Working with minimal direction while responding to shifting business needs.
• Able to Prioritize.

Please share your interest in this role by applying to the posting and including your resume, and portfolio.

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